Positive Social Media Stats for Small Businesses

I read recently an article from Social Media Examiner, 26 Promising Social Media Stats for Small Businesses. These 26 stats are highlighting the importance of developing a social media strategy for your business.

I am going to summarize some of the stats in this article.

General Stats

As we can well imagine, Facebook is the top destination among social networks and blogs and there are over 800 million active Facebook users in the world. When it comes to Americans, they spent more time on Facebook than any other US website.

Nearly 23 % of online time is spent on social networks and around 40 % of social media users are accessing their accounts through mobile devices.

25 % of social network users are likely to visit another social site after leaving one.

Good stats for those who have been judged to be too active in social media is that social media users are recognized to be more active and influential offline.

Facts about Facebook Users

Over half of the Facebook users log in every day. This means over 400 million people! There are 900 million objects that people interact with, such as pages, groups, etc., and average user is connected to 80 pages and has 130 friends.

A Facebook user spends 20 minutes in Facebook on average during each visit, and the majority of Facebook users log in 3-4 times per week.

From over 7 million applications that Facebook is hosting, over 20 million applications are downloaded each day.

Approximately 75 % of Facebook users are outside of North America. Accounts are available in 70 languages.

According to a study conducted by Comscore, those business brands that post at least once every day will reach 22 % of their fans in a given week.

Interesting is that Twitter users are more likely to buy brands they follow than Facebook users. 64 % of Twitter users are likely to buy brands they are following whereas 51 % of Facebook users are more likely to buy brands they are following.

The importance of Social Media for Small Businesses

The most important reasons for small businesses to be active on social media are connecting with customers, visibility and self-promotion.

44 % of small businesses decision makers use social media; 86 % of those decision makers use Facebook, 41 % LinkedIn, and 33 % Twitter.

50 % of small business owners are gaining new customers through social media, especially from Facebook and LinkedIn.

Small Businesses are getting results from using social media without spending much. 74 % of businesses don’t employ anyone to manage their social media marketing and 64 % of small business decision makers are using less that 100 USD on social media.


You can draw several conclusions from these statistics. Clear is that social media is more and more important for small businesses to interact with their customers and to grow the business. There are plenty of opportunities social media offers to connect with customers, but the competitions is also tense.

Onsite SEO – Consolidation or Multi-Page Targeting

I saw a useful graphic in SEOmoz blog and decided to share it also in Nordic Search blog. The graphic is about whether to target two keyword terms/phrases on the same page or build individual pages for each.

onsite-seo-keyword-targetingA single page should be enough when targeting similar phrases or phrases that can work together and target the same intent for most users. If the phrases don’t logically work together in a title/heading, or if the intents don’t have a high likelihood to overlap, different pages need to be built and target the keywords separately.

This seems very easy and simple: just follow the graph by answering the questions “Yes” or “No”. In reality, it can be a bit more complex though, but this graphic gives a good guideline.

The graphic was taken from an article 4 Graphics to Help Illustrate On-Page SEO written by Rand Fishkin.

SEO generates more leads than PPC & Social Media

According to the 2011 State of Digital Marketing survey, SEO beats PPC and Social Media for generating leads and it is the number one source of leads for both B2C and B2B marketers.

2011 State of Digital Marketing Report was compiled by Webmarketing123, an online marketing agency based in California. During August and September Webmarketing123 surveyed over 500 online marketers in the United States, from which about two-thirds identified themselves as B2B marketers.

Website traffic is the primary way both B2B and B2C marketers measure their success in online marketing.

Both B2B and B2C marketers agree that SEO has the biggest impact on lead generation. 57 % of B2B marketers and 41 % of B2C marketers credit SEO as their primary source of generating leads.

When it comes to marketing budget, one third of B2B marketers said that SEO gets the majority of their budget. On B2C side only about 20 % said that SEO is their top budget allocation.

Interesting is that 60 % of the marketers surveyed say they plan to increase their social media marketing budgets in 2012, ahead of PPC and SEO. 53 % plan to increase their budget for SEO and 40 % for PPC.

Searchengineland.com compiled the data from this survey into an infographic, which can be seen here.

“Fresh” Google Algorithm Change

Once again, Google is rolling out a new search algorithm change that will make the search results “fresher”. Fresher results are often also more relevant results.

This new change will not only help making the search results “fresher”, it will also change about 35 % of all searches. The impact is larger than the impact of the Panda update was: Panda affected only for 12 % of the searches conducted.

The new change will impact searches related to

  • Recent events or hot topics. When you search for current events like “economic situation of Greece”, or for the latest news about “smartphone reviews”, you will see more good quality pages that are only few minutes old.
  • Regularly recurring events. Some events are recurring on regularly bases, like “presidential election” or “Eurovision song contest”. When you search with these search phrases without specifying more in detail, you will see the most recent event in the top results. Even if you are searching for an event that recurs more frequently, you will see the latest information.
  • Frequent updates. Some information changes often, but it’s not really a hot topic. If you are searching for example information about “google algorithm change”, you will get information about the newest change.

It’s not a new thing for Google to go after the freshest content. Already in 2007 “Query Deserved Freshness” was a ranking factor. Last year Google did a Caffeine Update, which made possible for Google to gather content even faster, which in turn has potential to rank better.

So, what is new and different now then?

Freshness is getting more rewarded. So much, that every 3rd search has been impacted. That is huge. The old “freshness” algorithm had an impact on about 17,5 % of search queries, now the impact is double, 35 %.

Is all fresh content of good quality? Is it enough to make a small change to a page and that will make it fresh?

There is a risk of decreasing relevancy, or letting spammy and “light” content in to the rankings. Most likely Google will use its other search ranking factors in combination with “freshness” algorithm to help qualify if something is both fresh and good.

“Freshness is one component, but we also look at the content of the result, including topicality and quality.”

Google also says that one of the freshness factors is the time when they first crawled the page.

Finally, it important to keep in mind, 35 % change in freshness doesn’t mean 35 % improvement. There is no commonly accepted way of rating the quality of search engine results in a numeric fashion. So there is no way to say whether something has improved by a particular percentage.

(Source: http://searchengineland.com/google-search-algorithm-change-for-freshness-to-impact-35-of-searches-99856)