Pinterest Sharpens Terms of Service

Pinterest is a new social media networking site and currently one of the hottest and most addicting visually-pleasing social ‘Pinning ‘site. In March 2012, Pinterest makes Hitwise’s list of the top ten social networks, sitting at #5 just behind Yahoo Answers and surpassing big names like Linkedin and Google+.

While individuals are Pinning and sharing with other ‘Pinners’ their, attention-grabbing photos and products they love, companies are using Pinterest as a particularly effective Internet marketing and SEO tool.

Just few days ago, this image based social network had rather standard terms and conditions, mainly: Pin it. However, after receiving many criticisms including copyright infringement concerns by users, Pinterest responded fast and decided to make few changes. Two days ago, on March 23, 212 Pinterest updates and sharpens their Terms & Privacy.
In the newsletter, the Pinterest CEO Ben Silberman explains reasons for updates:

“We think that the updated Terms of Service, Acceptable Use Policy, and Privacy Policy are easier to understand and better reflect the direction our company is headed in the future.”

Also, original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. In the new Terms it is explained that:

”Selling content was never our intention and we removed this from our updated Terms.”

Among other things, the updates respond to how Pinterest can commercially utilize the information users post on the site, what you can pin and the use of copyrighted material. To read the entire update, visit Pinterest Privacy & Policy page. The new Terms will go into effect for all users on April 6, 2012.

Therefore, “If you receive a notification that a Pin has been removed due a copyright complaint, it means that the Pin’s content has been deleted from Pinterest at the request of the content’s owner. If your account receives too many copyright complaints, you may lose the ability to Pin new content on Pinterest, and your account may be disabled completely.”

Successful Pinning!

Article by Daliborka Krstic

Watch out with overly SEO’ed sites!

The head of Google’s search spam team, Matt Cutts, announced that Google is releasing an algorithm update specifically to target sites that are overdoing their SEO.

According to Matt Cutts this is Google’s attempt to “level the playing field” between webmasters that build quality content versus webmaster who are just simply doing aggressive SEO.

Barry Swartz quoted Matt Cutts in his article in Search Engine Roundtable:

“What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

There has been complaints of ranking changes this week, even though Google has denied any updates of any sorts. Maybe it is just Google testing the becoming update…

You can listen the audio recording from the panel Matt Cutts was on at SXSW about a week ago, when they were discussing about the new update.

SEO in Poland

Search engine marketing (SEM), especially search engine optimization (SEO), is developing and growing very rapidly in Poland. There is a growing competition for SEO in the Polish market since more and more people are involved in SEO.Search is the perfect place for promotion: over 90 % of all Internet users are using search engines like Google.

Did you know that there are over 40 million people who speak Polish and it is the second largest Slavic language after Russian? This group of 40 million people could be your potential clients, and majority of them can be reached by being visible in search engines.

Internet advertising in Poland has so far turned out to be immune to the crisis. The industry grew by 25.4 % during the first half of 2011. Poland spent more money for SEM than Finland and France, around €250 million during the first 6 months in 2011, which is almost as much as Czech Republic, Sweden and Germany.

Participation in the types of advertising

2009

2010

2011

display 50 proc. 45 proc. 40 proc.
SEM 26 proc. 30 proc. 34 proc.
sdvertisments 15 proc. 17 proc. 18 proc.
e-mail 6 proc. 6 proc. 7 proc.

sources: IAB Polska, Raport AdEx 2010, AdEx 2011H1

Written by Katrina Gajewska 

New Facebook Timeline For Brands – Cover Photo Don’ts

Starting from 30th of March Facebook will officially provide a new Timeline layout for all brands. The new features bring few changes, for example you cannot any longer have the default landing tab to create a welcome tab, and the wall has now become your Timeline.

Even though you cannot longer have the welcome tab, you can have a rather big cover photo. Another great thing about the Timeline design is you can go back in time and share events or stories from your company’s history, chronologically.

When it comes to the cover photo, the advantage is its size. The cover photo dimensions are 810 pixels x315 pixels, which enable you to use the photo as a social media marketing billboard, thus tell visually your brand story.

Through the new look of the cover photo it is possible to create more dynamic pages by publishing more visual content like images and videos. This is said to help brands refresh their social media strategy and engage their followers by telling their brand story in a more entertaining way.

For example, you can have an interactive cover image or a cool photo strip with a mixture of your members that is fully interactive. Coca-Cola and Red Bull are few of many well-known brands to successfully change their brand page, especially the cover photo.

Anyhow, with new  and cool features, there are also new DON’ts rules to follow. So, before you hit the “PUBLISH” button make sure you follow these cover photo rules, established by Facebook.

Facebook-Timeline-Cover-Photo-Don'ts

The new Facebook Timeline format will have a great impact the way brands use to engage with their followers. All you need to do is make sure your design creativity is “all-in” and that you “FOLLOW” the new Facebook requirements especially those related to the Facebook Timeline cover page.

Article By Daliborka Krstic