Remember Google Hangouts?

Consumers love to watch videos. If done right, with a very little investment video marketing can provide a huge marketing bang for a company.

To be effective, video making does not have to be too costly, long, or time consuming, not even too complex to make it. A company can choose to promote a product or a brand by making short entertaining videos or how-to educative set of videos.

There are a handful of online tools available to help companies creatively and effectively promote the business, such as Google + Hangouts.

social-media-streaming

Image: Google.com

Google Hangouts is a clever streaming tool for all those who are looking to create a video simply, easily and without much to-do.

Brands and individuals have been using Hangouts to promote a new product, to connect with tech people within the company, to get in touch with associates or to quickly review a new product with a selected group of people. With Hangouts, it is possible to connect up to ten users and simultaneously chat with each other. Video editing is also possible, once uploaded on YouTube. This is how to start “hangouts” in three easy steps:

  1. As soon as you log in to your Google + account, click the Start a Hangout button on the top of your screen (up-right). Once you hit the Hangout button, you will be reminded to install video PLUGIN (if you have not done it yet). When PLUGIN is installed, click again the Start a Hangout button on the top of your screen.
  2. Select and invite people by either entering their name or by clicking on their picture. If you want you can also invite groups, just select Google + circles from drop-down menu.
  3. Click Start a hangout.

Even though Google + might not be a first marketing choice to drive sales and brand awareness as Facebook for example, easy to use Google Hangouts is one feature which might spike up the interest.

Article by Daliborka Krstic

Track And Measure Social Success With Google Social Analytics

There are over 300 social tools. Socdir have listed about, well almost all of them. Which tool to use will mainly depend on your well defined social goals, and what are you trying to measure. Reporting, tracking and measuring social media outcomes can lead to extremely powerful results. With well selected social tools a company is able to:

  • Measure campaign effectiveness and its progress
  • Gather real-time data
  • Track results of every dollar spent
  • Determine what social media efforts work best
  • Help social media strategists adjust efforts to generate substantial revenue

There are payed and free-based social tools that offer a clear view of customer reach, volume and impressions, specific to business particular needs. If you or your company is confused which tools to use to track and measure social success, have a look at free Google Social Analytics tools.

Track & Measure With Google Social Analytics

Google Social Analytics introduces a new feature for tracking, analyzing and measuring basic, yet very essential social behavior online. The parameters are based around four main elements, which according to Google Analytics define your social impact. This includes:

Sources & Pages: Identify networks & communities where people engage with your content.
Conversions: Measure the value of social by tracking your goals, conversions and e-commerce transactions.
Social Plugins: Measure your on-site user engagement.
Social Visitors Flow: Compare traffic volumes and visitor traffic patterns through your site.

With the new social reports you can analyze how social media impacts your business. Its overview helps you follow on-site and off-site user interaction, you can see how much conversion value is generated from social media channels and it helps you follow social visitors behavior and flow. For example, you can track the social behavior from the moment you start running a campaign.

To set up Social Analytics reporting you should first have Google Analytics account. Then, before you start tracking and measuring you need to have a clear statement of social goals and determine key metrics. This will help you easier set up social analytics report, measure and track the most important social efforts, and it will help you better justify spent money on a campaign, or time spent with social media marketing efforts.

Article by: Daliborka Krstic