Since the last Google Panda update in March this year, webmasters have been waiting for Google Penguin 2.0 to hit the search results. Yesterday, the 22nd of May, Google rolled out “the next generation of Penguin”, Penguin 2.0 update.
According to Matt Cutts, the new Penguin will have much bigger impact in certain small areas and it will go deeper than the previous update:
“It’s gonna have a pretty big impact on web spam.”
Matt Cutts stated that about 2.3 % of Eglish-US queries are affected to the degree that a regular user might notice. The update will affect non-English queries as well, and the scope of Penguin varies by language: languages with more webspam will see more impact.
But what will Penguin 2.0 bring?
Penguin 2.0 was specifically going to target black hat spam, but it will have significantly bigger impact on spam than the other Penguin updates have had.