Starting from 30th of March Facebook will officially provide a new Timeline layout for all brands. The new features bring few changes, for example you cannot any longer have the default landing tab to create a welcome tab, and the wall has now become your Timeline.
Even though you cannot longer have the welcome tab, you can have a rather big cover photo. Another great thing about the Timeline design is you can go back in time and share events or stories from your company’s history, chronologically.
When it comes to the cover photo, the advantage is its size. The cover photo dimensions are 810 pixels x315 pixels, which enable you to use the photo as a social media marketing billboard, thus tell visually your brand story.
Through the new look of the cover photo it is possible to create more dynamic pages by publishing more visual content like images and videos. This is said to help brands refresh their social media strategy and engage their followers by telling their brand story in a more entertaining way.
For example, you can have an interactive cover image or a cool photo strip with a mixture of your members that is fully interactive. Coca-Cola and Red Bull are few of many well-known brands to successfully change their brand page, especially the cover photo.
Anyhow, with new and cool features, there are also new DON’ts rules to follow. So, before you hit the “PUBLISH” button make sure you follow these cover photo rules, established by Facebook.
The new Facebook Timeline format will have a great impact the way brands use to engage with their followers. All you need to do is make sure your design creativity is “all-in” and that you “FOLLOW” the new Facebook requirements especially those related to the Facebook Timeline cover page.
Article By Daliborka Krstic