A new ‘shiver,’ this time from Facebook

You bought 11K ‘Likes’ for your Facebook fan page? New Facebook updates might not ‘Like’ it at all!

Recently Facebook updated its integrity system in order to prevent false Likes (Facebook Security page). The improved system wants to offer to fan pages and brand owners more accurate and measurable results of fan count and demographics.

This new method aims to identify and then take actions for suspicious Likes.

For instance, purchased (bulk) Likes or Likes gained by malware will be removed.

The company said the change will impact less than 1% of the Likes for any particular page.

The idea is that people connect only with those pages and brands they have chosen to connect. Here’s what Facebook update says:

“We have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms. On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms.”

The inventive process of buying Likes might seem a smart move. This could be especially attractive for new pages and brands in order to increase their online awareness. Buying fans however is similar to buying email list. You end up with a large number of people who actually don’t know anything about your business. Meaning, they will most likely never buy from you.

While any page or brand would like to have instant large number of followers, buying Likes may not be such a good idea. It may bring more harm than good. What works is to understand what motivates people and then give it to them. Two main reasons why you should not buy Facebook Likes are:

  1. It is against Facebook regulations.
  2. Bought Likes are not targeted.

People will not like your page only because you have 11K fans. They will like your page because it benefits them. Also, slowly increasing fan base gives you less of that “shiver” feeling.

Article By Daliborka Krstic

Facebook Newest Launch for Businesses – ‘Deals’ down & ‘Offers’ up!

Facebook is launching a new service: ‘Facebook Offers’ for Businesses.

Facebook ‘Offers’ is a way for businesses to share special coupons directly from a Facebook Page. It is free, easy to use and everyone who “likes” the brand can receive their special Offer. Directly from a Facebook page, a business can post to its wall unique offers, discounts and promotions. Offers can be distributed through the News Feed (to fans) or promoted on their brand’s page.This is how it works:

  1. You ‘like’ your favorite brand on Facebook.
  2. A business post an offer discount on their Facebook.
  3. You receive the Offer in your NewsFeed.
  4. To claim the offer click ‘Claim Offer’ headlines.
  5. When clicked, next to the ad a small pop-up will appear with details of the deal which will be emailed to your email box.
  6. To finalize the process print off or show on your MOBILE phone at the business to redeem your discount.

Facebook ‘Offers’ Advantages

For a business, this is a new and free social media marketing tool which enables their marketing efforts to spread fast, with likelihood to reach a large group of audience and get their Offers VIRAL.  As soon as fans receive the email they will have an options ‘Share Offer’ button (sharing is possible on Facebook Twitter and Email).

Advantages: potentially millions of people are able to see new offers, promotions and coupons and spread them even more when ready to redeem them.

When it comes to fans, with the Facebook ‘Offers’ service fans are in direct control over the offer they see. They can also receive latest top-notch offers from their favorite brands by either visiting their already ‘liked’ brands on Facebook, or by viewing the latest Facebook NewsFeeds posted by brands (those brands they ‘liked‘ previously).

Who Can Use Facebook ‘Offers’ Service?

The most recent offer which generated a good amount of buzz was posted by Macy’s. The offer was: “Get 25% off your purchase of $100 or more.” However, at the moment the beta Facebook ‘Offers’ is offered to a limited amount of business, in New Zealand, Japan, Turkey and Singapore and Australia. Here is about the Facebook newest service launch:

Offers are available in beta to a limited number of local business Pages. We plan to launch offers more broadly soon.

Often, good promotions spread easily and fast especially if they are attractive to a larger group of audience. Will finding and sharing offers on Facebook become easy, time will tell?

At the moment one thing is for sure, businesses have a chance to promote their unique offers with possibilities to get viral in a ‘split of a second’ with this new service. Reason is obvious, as soon as a fan claims an offer, a story will be added to his / her profile (timeline). By default, this story is visible to friends and their friends (this can change) and it can be shared not only on Facebook but also on other social media platforms.

Article by Daliborka Krstic