Having skilfully designed website with super effects is not enough. And if you have followed news about Google Penguin, the webspam algorithm update, you probably learned that.
For your super website to be found online it needs to be well optimized, page by page. But the journey does not stop here. Next to having a well optimized page and the stunning design you also need to frequently update your website with a quality content, have others link to your specific landing page, follow regularly trends, observe searchers online behaviour, stay updated with latest market needs and closely follow search engine updates. Otherwise you get “slapped” by Google.
Search engines collect, store data and deliver results in SERPs for a query. They also define how, why and if your website will be found online based on their algorithms and parameters. Google, being the number one SE has also the great impact not only on your website visibility but also how searchers are getting results when they are finding information about you. In particular, with Google’s frequent algorithm swings, your website page rank or domain authority can be severely damaged which will influence how others find you online.
Google tweaks every year their algorithm with 500-600 minor changes, and every few months they release the bigger change. Recently, At SES San Francisco event Matt Cutts answered few questions about the Penquin update which keeps many webmasters on alert. At the event Matt Cutts said “you don’t want the next Penguin update.” He warned that the Google “engineers have been working hard,” on this update.
How to Avoid Google Penalization
To have your site ready for Google’s next algorithm change, follow updates and newest SEO guidelines and consider doing following:
- Upload frequently new and original content to your website.
- Have unique titles. They should look natural and targeted for humans.
- Metadata. Every page needs to be in order. Remember to put keywords in the meta data.
- Your content should be optimized for both search engines and human readable.
- Don’t practice black-hat SEO tactics (for example, don’t add hidden text in web pages).
- Pay attention to keyword density because if you don’t Google will.
- Only the first anchor text link counts, don’t link repeatedly to the same page with the same anchor.
- Don’t overly optimize your web pages. Make sure you optimize for local search engines.
- Don’t practice manipulative linking. Check your back links and if they are coming from bad sources, contact webmasters and ask them to remove these links pointing to your site. And, avoid black-hat link building strategies (link buying, link farming).
The impact of Google frequent updates and tweaking its search engines does not affect only few. Rather, it can shape anyone’s online presence and for quite many it may result in being penalized. If you are curious to learn more about 2012 Google updates, which might also help you in adjusting your web pages, visit SEOmoz website. They did a great job listing all Google updates, here is the link: http://www.seomoz.org/google-algorithm-change.
Article by Daliborka Krstic