Search engines have a goal, to find the most relevant content for a person’s search term. On the other hand, the mission of a user is to find exactly what he or she is searching on the Web. There is a one way to satisfy both and to make sure your page is properly indexed, by improving on-page optimization (On-page SEO), an important part of an effective SEO strategy.
Optimizing your page is rather important for search engines. In order to accept and show your page in SERPs (with information requested by users), search engines need to receive information first about a piece of content gathered by bots.
(Bots are programs which collect information about a page on the Web.)
More targeted information you provide, more chances for your page to be found / indexed. Users also need to have exact and relevant information they are searching for. Based on the information found on the page and its relevance, users will either engage, share the content and come back, or simply bounce. On-page optimization includes elements like content, HTML tags and keywords.
Search Engine Optimized Page
- Keywords & Content – This is one of the most important elements of the website, particularly keywords. Keywords are useful for both, robots and users. Within the text on a page you should have specific keywords around which you form the content (keywords will also get attention of the crawlers). Spend some time learning which keywords work best for the particular page. Remember to bold and underline some of the keywords, one time each. As a rule of thumb avoid keyword stuffing. Make it look natural.
- Title tag (at the top of the page) – Include ONLY main keyword in your title tag and as close as possible to the beginning of the title. The length of your title should not exceed 70 characters.
- Page headers or H1 Tags – Make clear headings to help users get an idea of what is the page about. Add header H1 tag. Remember, it should have the most important keyword.
- Sub heading – Add H2 header tags. Here you can place your second most important keyword.
- Meta description – This is a short description of your page which if done properly may induce clicks. Include keywords in your description. If possible add your keywords at the beginning of your text.
- Image with Alt attribute – Properly including an alt tag to your images, it can improve your rankings.
- URL – Make sure that each page on a website has a unique URL. If this part is not in order, your URL might look messy, needed to be fixed by redirects. Have the targeted keyword once in the given URL to boost your relevancy metrics.
- Internal linking – A well structured, organized and meaningful internal linking will give positive signals to search engines and give truthful direction to users.
- Site maps – Include sitemap.xml one for users and one for robots, they are like table of contents. Every page you consider, it will be indexed by Google.
- Robots.txt – Having robots.txt files you give instructions to robots about your site, such as which web folders to exclude from indexing.
Optimizing your pages is useful for both people and search engines. It will attract more targeted traffic, it will increase your online visibility, it will be more easy for search engines to index your pages, and it will become more accessible to your users.
Make sure your on-page (SEO) optimization is not overly optimized, but also it isn’t forgotten. Include keywords in your page title, header, have Meta description and have descriptive link text. This will not only help users find you easier online but it will also help major search engines show your article in SERPs for a specific keyword.
Article by Daliborka Krstic