Pinterest Sharpens Terms of Service

Pinterest is a new social media networking site and currently one of the hottest and most addicting visually-pleasing social ‘Pinning ‘site. In March 2012, Pinterest makes Hitwise’s list of the top ten social networks, sitting at #5 just behind Yahoo Answers and surpassing big names like Linkedin and Google+.

While individuals are Pinning and sharing with other ‘Pinners’ their, attention-grabbing photos and products they love, companies are using Pinterest as a particularly effective Internet marketing and SEO tool.

Just few days ago, this image based social network had rather standard terms and conditions, mainly: Pin it. However, after receiving many criticisms including copyright infringement concerns by users, Pinterest responded fast and decided to make few changes. Two days ago, on March 23, 212 Pinterest updates and sharpens their Terms & Privacy.
In the newsletter, the Pinterest CEO Ben Silberman explains reasons for updates:

“We think that the updated Terms of Service, Acceptable Use Policy, and Privacy Policy are easier to understand and better reflect the direction our company is headed in the future.”

Also, original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. In the new Terms it is explained that:

”Selling content was never our intention and we removed this from our updated Terms.”

Among other things, the updates respond to how Pinterest can commercially utilize the information users post on the site, what you can pin and the use of copyrighted material. To read the entire update, visit Pinterest Privacy & Policy page. The new Terms will go into effect for all users on April 6, 2012.

Therefore, “If you receive a notification that a Pin has been removed due a copyright complaint, it means that the Pin’s content has been deleted from Pinterest at the request of the content’s owner. If your account receives too many copyright complaints, you may lose the ability to Pin new content on Pinterest, and your account may be disabled completely.”

Successful Pinning!

Article by Daliborka Krstic