I read recently an article from Social Media Examiner, 26 Promising Social Media Stats for Small Businesses. These 26 stats are highlighting the importance of developing a social media strategy for your business.
I am going to summarize some of the stats in this article.
As we can well imagine, Facebook is the top destination among social networks and blogs and there are over 800 million active Facebook users in the world. When it comes to Americans, they spent more time on Facebook than any other US website.
Nearly 23 % of online time is spent on social networks and around 40 % of social media users are accessing their accounts through mobile devices.
25 % of social network users are likely to visit another social site after leaving one.
Good stats for those who have been judged to be too active in social media is that social media users are recognized to be more active and influential offline.
Facts about Facebook Users
Over half of the Facebook users log in every day. This means over 400 million people! There are 900 million objects that people interact with, such as pages, groups, etc., and average user is connected to 80 pages and has 130 friends.
A Facebook user spends 20 minutes in Facebook on average during each visit, and the majority of Facebook users log in 3-4 times per week.
From over 7 million applications that Facebook is hosting, over 20 million applications are downloaded each day.
Approximately 75 % of Facebook users are outside of North America. Accounts are available in 70 languages.
According to a study conducted by Comscore, those business brands that post at least once every day will reach 22 % of their fans in a given week.
Interesting is that Twitter users are more likely to buy brands they follow than Facebook users. 64 % of Twitter users are likely to buy brands they are following whereas 51 % of Facebook users are more likely to buy brands they are following.
The importance of Social Media for Small Businesses
The most important reasons for small businesses to be active on social media are connecting with customers, visibility and self-promotion.
44 % of small businesses decision makers use social media; 86 % of those decision makers use Facebook, 41 % LinkedIn, and 33 % Twitter.
50 % of small business owners are gaining new customers through social media, especially from Facebook and LinkedIn.
Small Businesses are getting results from using social media without spending much. 74 % of businesses don’t employ anyone to manage their social media marketing and 64 % of small business decision makers are using less that 100 USD on social media.
You can draw several conclusions from these statistics. Clear is that social media is more and more important for small businesses to interact with their customers and to grow the business. There are plenty of opportunities social media offers to connect with customers, but the competitions is also tense.