Search Engine Marketing
Search Engine Marketing (SEM) is an effective way of maximizing the visibility of your website in search engines.
SEM has developed from simple text ads to rich media in fast pace. It is cost effective, flexible and targeted, and it offers fast results that are measurable. SEM can be easily integrated in your marketing mix and it enhances your marketing and sales.
Google Adwords is Google’s most important advertising product. It offers pay-per-click advertising (PPC) and cost-per-thousand advertising (CPM) as well as site-targeted advertising for text, banner and rich-media ads. The service makes in easy to create and run ads for your business.
When someone searches Google using some of your keywords, AdWord ads are displayed along with search results, under “Sponsored links”. This enables you to advertise to an audience that is already interested in your business.
Pay Per Click (PPC)
Pay Per Click (PPC) means that your advertisement or link shows up in sponsored links in search engines when the search have been done using specific search phrases. You will be paying only for those clicks that are leading the customer to your website. That means that viewing the advertisement is free.
Placement targeted advertising
Through AdWords control panel advertisers can enter keywords, domain names, demographic targeting preferences and topics, and Google will place the ads on what they see as relevant sites within their content network.
Placement targeting allows an ad to take up the entire ad block rather than have the ad block split into 2 to 4 ads. This will result in higher visibility for the advertiser.
Rich-media advertising is online advertising that uses a range of interactive digital media including streaming video and audio. When the mouse passes over the ad, the ad usually changes.