Search Engine Optimization (SEO) is a technique that helps search engines to find and rank your site higher in response to a search query. SEO focuses on natural and organic relevancy, and ranking of content in search results.
Search engines are one of the most important marketing channels and SEO is a good tool to drive relevant traffic to your website through search engines.
SEO is hard work and requires determination, consistency, focus on right things, industry knowledge and being up-to-date. Google changes its algorithm 500-600 times a year and you need to be on top of all these changes.
Over 90 % of all the internet users are using search engines and more than 80 % of the people find new websites from search engines.
SEO can be seen as the most important long term investment you can make. Organic listing is considered to be more trustworthy than paid advertisement and it provides steady stream of traffic over time.
The number one placement in Google search results gets on average over 40 % of total traffic. The number two placement only around 12 % on average. 85 % of people won’t go to the 2nd page in Google.
If you are ranking 8, 9 or 10, you might be able to increase your traffic by certain keyword 1400 % by ranking #1. Imagine how much difference would it make in terms of traffic if you are not ranking at all at the moment.
Your competitor is ranking well in Google, why wouldn’t you rank even better?
Why Nordic Search?
Nordic Search has been working with SEO in highly competitive sectors and is constantly following Google’s movements and trying to be proactive with what happens next.